Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly. Our 84-year history of world’s-firsts includes such watchmaking innovations as radio-controlled and satellite-synchronized timekeeping. Another pivotal technological was the development of a revolutionary light-powered technology – Eco-Drive.
CITIZEN’s belief that For each of us at CITIZEN, now is the time to start to make the world better.” These are the visions behind and our new brand statement, “BETTER STARTS NOW”.”